JUAN VALDEZ
About the Company
Procafecol S.A. was founded in 2002 with the goal of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four business lines: specialty stores, large retailers, an institutional channel, and an e-commerce portal.
Our relationship with Colombian coffee growers is multifaceted: first, through recognition of the quality of their coffee through the payment of a quality premium; second, through the positioning of Colombian coffee worldwide; and third, through our ongoing commitment to generating value for the National Coffee Fund (FoNC) for the generation of public goods and the Sustainability in Action® projects of the Colombian Coffee Growers Federation.