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BANA RICA
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The International Marketing Company C.I. BANA RICA S.A., was born from the initiative of some banana producers located in the Banana Zone of Magdalena, who, faced with the growing export difficulties faced by the sector, such as the devaluation of the dollar, the low price paid by the marketing companies, quality problems with the fruit, the increase in production costs, among others, decided to look for new avenues for business by making strategic alliances with European clients of commercially recognized brands.
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